NFL Shop: Style Is Severed

Sep 2026

The NFL Shop's campaign, titled 'Style Is Served,' brings sports apparel to the forefront through a high-energy commercial. Set within a curated buffet-style room, the film leans into commercial sports fashion by showcasing diverse team merchandise, ranging from graphic t-shirts to sweatshirts and jackets, on a mix of models and Detroit Lions player Aidan Hutchinson. Directed by Marissa Solis and produced by the advertising agency Yard NYC under the leadership of founder Stephen Niedzwiecki, the project balances branded team apparel with lifestyle aesthetics. The spot employs clean commercial lighting and warm interior styling to frame the collection against a fast-paced, rhythmic backdrop.

Horizontal, Commercial, Warm, Clean

Football (American)

Set-dressed

TVC / TV Commercial