Tequila Herradura
We Leave Nothing to Luck and Everything to Craft 3
May 2026
Tequila Herradura presents its latest cinematic campaign, 'We Leave Nothing to Luck and Everything to Craft 3.' The work highlights the intricate production process of the spirit through a series of atmospheric vignettes, drawing a connection between raw, natural elements and refined craftsmanship. The project features wide shots of agave fields and stormy landscapes captured with high-contrast, moody lighting. The live-action technique emphasises the textures of the environment, utilizing an analogue film aesthetic to ground the brand narrative in a tactile, artisanal visual language. Production for the campaign was handled by The Lift, Omnicom Studios, and Ridley Scott Associates LA, with creative development from BBDO Chicago. The final output is underscored by sound design from The Elements Music.
Horizontal, Cinematic, Moody, Raw
Analogue / film
Alcoholic Beverages
Night Sky
TVC / TV Commercial
