Tequila Herradura
We Leave Nothing to Luck and Everything to Craft 2
May 2026
Tequila Herradura presents 'We Leave Nothing to Luck and Everything to Craft 2,' a commercial campaign exploring the spirit's production process. The project utilizes cinematic, moody visuals to highlight the heritage of the brand, set against the backdrop of illuminated agave fields. The film leans into atmospheric nocturnal imagery, emphasizing the tactile nature of the distillation process. Production was managed by Ridley Scott Associates LA, The Lift, and Omnicom Studios, with creative direction provided by BBDO Chicago. The soundscape was developed by The Elements Music, utilizing drone footage and live-action technique to capture the amber spirit's distinct textures.
Horizontal, Cinematic, Moody, Golden Hour
Drone footage
Alcoholic Beverages
Forest
TVC / TV Commercial
