Tequila Herradura We Leave Nothing to Luck and Everything to Craft 2 2026

About

Tequila Herradura presents 'We Leave Nothing to Luck and Everything to Craft 2,' a commercial campaign showcasing the spirit's production heritage. The work emphasizes a commitment to traditional process through cinematic nighttime visuals, setting the iconic square bottle against the backdrop of illuminated agave fields. Developed in partnership with agency BBDO Chicago, the production leverages moody lighting and drone footage to establish an atmospheric aesthetic. The project was brought to life through a collaborative production effort involving Ridley Scott Associates LA, The Lift, and Omnicom Studios, with sound design by The Elements Music.