Tequila Herradura
We Leave Nothing to Luck and Everything to Craft 2
May 2026
Tequila Herradura presents 'We Leave Nothing to Luck and Everything to Craft 2,' a commercial campaign centered on the spirit's production heritage. The film utilizes moody, atmospheric visuals to showcase the brand's signature square bottle atop wooden barrels, set against the backdrop of blue agave fields under a night sky. Produced with cinematic flair, the spot emphasizes the brand’s focus on process and detail through live-action technique and drone footage. Creative development was led by BBDO Chicago, with production support from Ridley Scott Associates LA, The Lift, and Omnicom Studios. The project’s sonic identity was managed by The Elements Music.
Horizontal, Cinematic, Moody, Golden Hour
Drone footage
Alcoholic Beverages
Forest
TVC / TV Commercial
