Tequila Herradura
We Leave Nothing to Luck and Everything to Craft 1
May 2026
This commercial campaign for Tequila Herradura highlights the methodical production process behind the spirit's creation. Through a series of live-action sequences, the film documents the transition from raw agave piñas to the finished product, emphasizing the tactile elements of traditional kiln roasting and liquid pouring. The production leans into a warm, cinematic aesthetic, utilizing slow motion to draw attention to the artisanal craft inherent in the distillery environment. The narrative, developed in collaboration with BBDO Chicago, The Lift, Omnicom Studios, and Ridley Scott Associates LA, focuses on the labor-intensive heritage of the brand, while sound design provided by The Elements Music underscores the visual tone.
Horizontal, Cinematic, Warm, Matte
Slow motion
Alcoholic Beverages
Factory
TVC / TV Commercial
