Target: Love for Local
Brand
Date
Apr 2023
Description
Target showcases the community spirit of the Fordham neighborhood in New York through the Love for Local initiative. This documentary-style campaign features intimate portraits and observational interviews with residents and team members, mapping personal narratives across urban streetscapes and local storefronts. The project utilizes a live-action technique to capture a connection between the community and the brand ahead of a new store opening. The execution leans into warm, clean visuals to emphasize the project's focus on local ties and neighborhood history.
Style
Documentary, Horizontal, Warm, Clean
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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