Target Love for Local 2023

Description

This commercial video for Target's Love for Local project highlights the vibrant Fordham neighborhood in New York through the eyes of its residents and local team members. The piece features intimate portraits of community figures sharing their personal ties to the area, transitioning between apartment interiors, urban streetscapes, and local storefronts. Warm lighting and natural framing establish an authentic, observational tone that emphasizes personal connections to the neighborhood. The video blends documentary-style interviews with energetic urban sequences, showcasing the community spirit leading up to a new store opening.