Target: Inverted Gloaming
Brand
Date
Dec 2025
Description
Target's Inverted Gloaming campaign centers on a high-energy commercial featuring female boxers in a dark studio. The film balances scenes of sparring with a live rock band performance, utilizing monochrome visuals to heighten the intensity of the movement. Produced with the support of The Roots Production Service, the project leverages high-contrast dramatic lighting to define the space. The commercial utilizes live-action techniques to build its rhythmic, action-oriented aesthetic.
Style
Horizontal, Commercial, Action, Monochrome
Color
Jet Black
Pure White
Background
Black Seamless
Context
TVC / TV Commercial
Associated creatives
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