Target
Feed Mike
Brand
ProjectFeed Mike
Date
Jun 2026
Description
Target's 'Feed Mike' campaign highlights a collaboration focused on food relief across America, showcasing products where each purchase facilitates meal donations. The commercial video spans a variety of lifestyle scenes, moving from urban retail environments to intimate domestic settings. Produced by Greatergood, the spot leans into a candid, warm aesthetic. The visual narrative captures interactions in both studio and natural lighting, spotlighting items like reusable water bottles, patterned textiles, and apparel. The execution utilizes live-action techniques to emphasize the tangible impact of the initiative through everyday consumer goods.
Style
Horizontal, Commercial, Warm, Clean
Industries
Big Box Retail
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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