Target
Feed Kate
Brand
ProjectFeed Kate
Date
Jun 2026
Description
Target's 'Feed Kate' campaign highlights the brand's charitable commitment to providing meals across America through a series of retail-focused vignettes. The production spans domestic indoor environments, clean studio backdrops, and outdoor sequences that capture everyday interactions with products like denim, housewares, and bicycles. Produced by GREATERGOOD, the live-action project utilizes bright natural lighting to maintain a clean aesthetic throughout. The narrative shifts between lifestyle scenes and educational settings to illustrate the impact of the initiative.
Style
Horizontal, Commercial, Clean
Industries
Big Box Retail
Color
Navy
Pure White
Background
White Seamless
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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