Target Black Beyond Measure 2026

About

This video for Target's Black Beyond Measure campaign features artist Aisha Thermidor, winner of the HBCU Design Challenge. The footage transitions between serene natural waterfront scenes and an indoor art studio where Thermidor paints and discusses her Haitian heritage and upbringing in Queens, New York. Sunlight streams through window blinds as she works on canvas with acrylics and mixed media. The piece incorporates archival student photographs alongside cinematic lifestyle documentation, capturing her creative process and artistic identity.