Logo

Taco Bell: Taco Bell Bliss (Potatorito)

Brand
Taco Bell
Date

Apr 2024

Description

Taco Bell leans into a surreal, high-fantasy aesthetic with its latest campaign for the Potatorito. The project, titled Taco Bell Bliss, features a dreamscape environment populated by vibrant 3D render / CGI visuals and cosmic-inspired transitions. The commercial highlights the menu item through close-up, macro-style product photography that details the texture of seasoned beef and cheese sauce. The sequence moves from a purple hot air balloon ride above pink clouds to a final pricing reveal against a starry twilight backdrop. Sound design for the campaign was provided by SoStereo, with the execution relying on a cinematic atmosphere and warm, stylized lighting to ground the animation.

Style

Horizontal, Cinematic, Warm, Futuristic

Techniques

Animation, Macro, 3D render / CGI

Industries
Fast Food
Color
Violet
Camel
Golden Yellow
Background

Sunset Sky

Context

TVC / TV Commercial

Associated creatives

SoStereo
SoStereoMusic / Sound
5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by