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Brand
Taco Bell
ProjectTaco Bell Bliss (Potatorito)

Taco Bell Taco Bell Bliss (Potatorito) 2024

Associated creatives

SoStereo
SoStereoMusic / Sound

Tags

hot air balloonhot air balloon basketpurple hot air balloontaco bell hot air balloonpotatorito burritoburritocrispy potato bitesseasoned beefcheese saucepeople in hot air balloongroup of peoplepeople holding burrito

Description

This animated commercial video for Taco Bell Bliss titled Potatorito presents a fantastical dreamscape where a purple hot air balloon bearing the Taco Bell logo floats above a sea of pink clouds against a cosmic twilight sky. Passengers ride in the wicker basket, admiring the surreal horizon while holding and unwrapping a Potatorito. Close-up macro footage reveals the ingredients inside the warm tortilla, featuring seasoned beef, crispy potato bites, and flowing cheese sauce. The sequence concludes with a shooting star forming a one-dollar price tag against the starry night sky. The piece combines vibrant CGI animation with dynamic lighting and atmospheric sound design by SoStereo.