Suncorp: The Suncorp Spirit
Brand
Date
Dec 2024
Description
Suncorp presents The Suncorp Spirit, a commercial campaign exploring themes of endurance and community in rural Australia. The film utilizes a cinematic, live-action approach to navigate life during drought, focusing on the landscape and the people maintaining agricultural operations. The production features a distinct, desaturated visual palette that underscores the arid environment. The project was executed with contributions from Ogilvy Sydney and Leo Burnett Australia, featuring production by The Glue Society Studios and post-production work by Fin Design + Effects.
Style
Horizontal, Cinematic, Desaturated
Techniques
Drone footage
Industries
Color
Camel
Jet Black
Background
Agricultural Land
Context
Advertising Campaign, Brand Film / Corporate Video
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