Suncorp
The Suncorp Spirit
Brand
ProjectThe Suncorp Spirit
Date
Dec 2024
Description
The Suncorp Spirit is a cinematic commercial documenting the realities of rural life during periods of drought. Featuring live-action footage of Australian agricultural communities, the project highlights the landscape and daily operations of local farmers. The production leans into a desaturated aesthetic to reflect the dusty environment, utilising drone footage to capture the scale of the dry terrain. The project was produced in collaboration with The Glue Society Studios, Ogilvy Sydney, Leo Burnett Australia, and Fin Design + Effects.
Style
Horizontal, Cinematic, Desaturated
Techniques
Drone footage
Industries
Insurance
Color
Camel
Jet Black
Background
Agricultural Land
Context
Advertising Campaign, Brand Film / Corporate Video
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