Google highlights the utility of local search in the Near Me advertising campaign, which captures a consumer navigating the aisles of a convenience store. Through live-action technique, the project observes the interaction between mobile technology and physical retail spaces, illustrating the ease of identifying items on the go.
Produced by DIVISION with creative from Colenso BBDO, the campaign leans into a retro aesthetic through handheld camera work. Post-production and VFX were managed by Fin Design + Effects, rounding out a commercial that frames everyday shopping through the lens of digital connectivity.
