Near Me
Dec 2024
This commercial campaign for Google, titled Near Me, explores the utility of search technology in a retail context. The narrative follows a protagonist navigating a local convenience store, utilizing a smartphone to locate products while moving through aisles of merchandise. Produced by DIVISION with creative direction from Colenso BBDO, the project leans into a bustling atmosphere. The sequence uses a live-action technique with handheld camera movement to capture the interaction between the user, their device, and the immediate environment. Fin Design + Effects managed post-production, maintaining a retro aesthetic through the lens of a standard horizontal commercial format.
Horizontal, Commercial, Retro
E-commerce Platforms
Retail Store
Advertising Campaign
