Suncorp
Queensland Happens
Brand
ProjectQueensland Happens
Date
Jan 2025
Description
Suncorp’s Queensland Happens commercial series navigates the reality of local life through a collection of unexpected household mishaps and wildlife encounters. The campaign leans into a humorous, grounded tone, featuring scenarios ranging from domestic chaos to unusual visits from native fauna. The production, created by agency partners Leo Burnett Australia and Rabbit, utilises live-action technique and cinematic framing. By balancing natural light with a clean aesthetic, the project highlights everyday situations common to the region.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Insurance
Color
Navy
Beige
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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