Sucre Brand Identity 2023

Description

This brand identity project for Sucre showcases clean typographic design rendered with a debossed finish on a textured white paper background. The dark grey logotype features custom serif lettering with subtle shadows created by the paper recess. DutchScot and Rebecca Sutherland collaborated on the graphic design and illustration. The composition is minimal and highlights tactile material qualities.

Style

Horizontal, Commercial, Tactile, Minimalist

Techniques

Typography, Emboss & Deboss

Color

Background

Paper Texture

Context

Advertising Campaign