Subaru: Made to be Hold Value
Brand
Date
Jun 2023
Description
Subaru presents 'Made to be Hold Value,' an automotive commercial emphasizing vehicle durability and long-term asset retention. Developed with Zulu Alpha Kilo, the project employs a live-action technique to showcase the vehicle within accessible suburban environments. The narrative flows through domestic settings, moving from interactions around a silver model to driveway scenes featuring a red vehicle. Natural light defines the exterior sequences, grounding the commercial in a warm, suburban aesthetic.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Navy
Crimson
Background
House
Context
TVC / TV Commercial
Associated creatives
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