Brand
ProjectMade to be Hold Value
Subaru Made to be Hold Value 2023
Associated creatives
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Description
This automotive commercial video for Subaru, titled Made to be Hold Value, features various scenes highlighting vehicle durability and resale value. Created with agency Zulu Alpha Kilo, the sequence opens with individuals interacting around a silver car before transitioning to an outdoor residential environment with a red car. Natural daylight illuminates the suburban street and driveway settings, complementing the straightforward narrative style of the promotional piece.