Subaru: Ignite your Senses
Brand
Date
Jun 2023
Description
Subaru’s Ignite your Senses campaign introduces the brand’s latest electric vehicle through a high-contrast automotive spot. The production blends live-action technique with an atmospheric narrative, pairing the vehicle with a neon-lit, nighttime diner setting. The edit leans into a cinematic aesthetic, utilizing deep shadows and rich color palettes to contrast the car’s exterior details against the diner's interior. Agency Zulu Alpha Kilo led the creative direction, with production handled by Asymetric and sound design provided by SNDWRx.
Style
Horizontal, Cinematic, Moody, Neon
Industries
Color
Royal Blue
Background
Café
Context
TVC / TV Commercial
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