Subaru Ignite your Senses 2023

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This commercial video for Subaru's Ignite your Senses project showcases a vibrant blue sports car parked outside a neon-lit diner at night. Inside, a man sits at the counter as a chef serves food and a bottle of hot sauce. The cinematography utilizes cinematic lighting, deep shadows, and rich blue and red tones to create an atmospheric narrative. The video cuts between close-up shots of the car's exterior details, headlights, and badge with interior scenes at the diner counter. Production was handled by Asymetric, with music and sound design by SNDWRx, and creative agency services by Zulu Alpha Kilo.