StillBitter Lemonade Co. establishes its presence with a versatile brand identity system that translates across digital, print, and out-of-home platforms. The visual language centers on high-contrast typography, bold yellow accents, and a raw, editorial aesthetic that plays with citrus-inspired textures and urban environments.
The project incorporates a blend of studio photography and 3D motion graphics to showcase product packaging, including matte beverage cans and custom typography stickers. The identity balances polished commercial presentation with a gritty street-level edge, featuring portraiture and lifestyle imagery captured in diverse outdoor settings.
Photography is provided by Alexi Hobbs, with graphic design by Hayley Lim and 3D work by Sam Gauvreau des Aulniers. The campaign spans billboard layouts and wheat-pasted posters, maintaining a cohesive look through specific serif lettering and a consistent color palette.
