StillBitter Lemonade Co.

Apr 2023

StillBitter Lemonade Co. establishes a high-contrast brand identity that blends editorial photography with bold graphic design. The project centers on a series of vibrant visuals featuring stylized serif typography and a consistent yellow-and-black color palette applied across diverse media. Created by photographer Alexi Hobbs, graphic designer Hayley Lim, and 3D artist Sam Gauvreau des Aulniers, the work spans out-of-home advertising, custom product packaging, and promotional merchandise. The execution leans into clean compositions, utilizing both 3D render / CGI techniques and raw, urban-inspired photography to build a cohesive visual system. Across billboards, wheat-pasted posters, and animated assets, the project maintains a distinct aesthetic balance between commercial clarity and textured, gritty environmental placements.

Clean, Horizontal, Commercial

Beverages

Advertising Campaign