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BrandStillBitter Lemonade Co.
ProjectBrand Identity
Outdoor advertising billboard featuring multiple panels displaying lemon slices, close-up portraits, and bold typography for StillBitter.

StillBitter Lemonade Co. Brand Identity 2023

Associated creatives

Hayley Lim
Hayley LimGraphic Design
Alexi Hobbs
Alexi HobbsPhotography
Sam Gauvreau des Aulniers
Sam Gauvreau des Aulniers3D

Tags

billboard advertisingadvertising billboardbillboardbrand identityStillBitter Lemonade CoStillBitterlemonade advertisingout of home advertising

Description

An outdoor advertising billboard is mounted against a weathered brick wall, featuring a sequence of five distinct panels for StillBitter Lemonade Co. The campaign visuals include vibrant close-up portraits of people displaying raw expressions, sliced lemons juxtaposed with unexpected objects, and hands interacting with props under dramatic lighting. Each panel incorporates the brand's distinctive serif typography and tagline at the base. Photography by Alexi Hobbs, graphic design by Hayley Lim, and 3D work by Sam Gauvreau des Aulniers contribute to the multi-panel layout. The overall presentation delivers a high-contrast out-of-home advertising presence.

Style

Horizontal, Commercial, Clean

Industries

Beverages

Background

Construction Site

Context

Out of Home (OOH)