ProjectBrand Identity

StillBitter Lemonade Co. Brand Identity 2023
Associated creatives
Tags
Description
This image captures multiple wheat-pasted posters mounted on an urban wall as part of a brand identity project for StillBitter Lemon Aid. The poster design features a low-angle photograph of legs in black heeled boots and socks standing on a concrete surface, with bright yellow lemons scattered on the ground and partially crushed underfoot. Large, bold yellow serif typography at the bottom reads LEMON-AID, accompanied by event details and brand attribution. The composition uses high-contrast lighting and striking saturated tones against a gritty, textured street environment.
Style
Horizontal, Commercial, Saturated, Gritty
Industries
Beverages
Color
Jet Black (40%)
Golden Yellow (30%)
Background
Street
Context
Out of Home (OOH)