StillBitter Lemonade Co. Brand Identity 2023

Description

A close-up composition filled with numerous textured yellow lemons creates a dense, bright background. Centered over the fruit is a clean rectangular brand label featuring stylized black typography reading StillBitter Lemonade Co. alongside a yellow accent bar bearing descriptive text. The lighting is bright and evenly distributed, accentuating the natural grain and texture of both the fruit and the paper label. This commercial piece forms part of the brand identity project created by Hayley Lim, Alexi Hobbs, and Sam Gauvreau des Aulniers.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Typography

Industries

Beverages

Color

Context

Advertising Campaign