Stavanger Ysteri

Oct 2020

The brand identity for Stavanger Ysteri, designed by OlssønBarbieri with illustration by Debora Szpilman, captures the intersection of industrial dairy craftsmanship and artisanal food presentation. The project spans both commercial and editorial applications, utilizing a clean, minimalist aesthetic to bridge the gap between production hardware and finished consumer products. Key elements of the visual system include monochrome line illustrations that depict the cheesemaking process, paired with typography and detailed paper labels on the cheese wheels. The photography employs a documentary-style approach, moving between stainless steel production environments and staged, warm-toned portraits that showcase the product in use. Throughout the collateral, from canvas totes to packaging, the project balances functional, professional workspace imagery with tactile, natural light captures to reinforce the brand's local dairy focus.

Horizontal, Clean, Commercial

CPG / Packaged Food

Advertising Campaign