Stavanger Ysteri Brand Identity 2020

Description

This brand identity project for Stavanger Ysteri, designed by OlssønBarbieri with illustration by Debora Szpilman, features a split composition highlighting cheese production and packaging. One side shows a person wearing blue protective clogs standing over a metal floor drain connected to a vacuum hose. The other side presents an open hand holding a packaged wedge of blue cheese against a neutral white backdrop, revealing a small tattoo on the forearm. The photography utilizes clean lighting and a documentary-style approach to showcase both the industrial production environment and the final product.

Style

Documentary, Horizontal, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

White Seamless

Context

Advertising Campaign