Ambijus: Brand Identity

Feb 2021

Ambijus introduces a comprehensive brand identity that balances industrial production with crafted detail. The project, led by design studio OlssønBarbieri, contrasts the raw reality of brewing equipment and metallic textures with a refined approach to product packaging and graphic communication. The aesthetic leans into a clean, commercial visual language to anchor the beverage brand. Collaborating illustrators Alexis Jamet and Espen Friberg provide a layer of artistic contrast, incorporating ink-based drawings and grainy, airbrushed compositions. These elements appear alongside direct, high-contrast photography to highlight the interplay between the laboratory-like production environment and the final product, establishing a distinct, scientific-yet-handcrafted identity.

Horizontal, Commercial, Clean

Advertising Campaign