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Ambijus

Brand Identity
Date

Feb 2021

Description

Ambijus introduces its brand identity through a visual narrative that bridges industrial manufacturing with craft beverage production. Designed by OlssønBarbieri, the project leans into a clean, commercial aesthetic that juxtaposes raw, functional machinery with the refined final product. The creative execution pairs sharp product photography with illustrations by Alexis Jamet and Espen Friberg. These artistic contributions, rendered in ink and grainy textures, emphasize a scientific approach to the brand, anchored by the tagline, "The Lab Is Our Terroir." The imagery highlights the interplay of textures, utilizing natural light to contrast stainless steel brewing equipment against the translucent, golden tones of the bottled beverages.

Style

Horizontal, Commercial, Clean

Industries

Beverages

Color
Golden Yellow
Pure White
Context

Advertising Campaign

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