State Farm: State Farm - Never
Brand
Date
May 2016
Description
State Farm’s 'Never' commercial, produced by DDB Chicago, follows a couple through a series of life milestones as they navigate the unpredictability of their shared journey. The narrative moves through scenes ranging from an initial engagement to the complexities of suburban family life. Utilizing a live-action technique, the film maintains a playful and relatable tone. Polished cinematography and natural lighting highlight the progression of time across various domestic environments, framing the insurance provider's role in supporting life's unexpected turns.
Style
Humorous, Horizontal, Commercial, Polished
Industries
Context
TVC / TV Commercial
Associated creatives
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