State Farm State Farm - Never 2016

Description

This commercial video for State Farm, created by agency DDB Chicago, humorous sequence of life milestones where a man and woman break their past vows. The spot cuts through various scenes including a pool party, a jewelry store engagement ring purchase, an airplane flight, a hospital delivery room, a city loft dinner, and a suburban home with children and a minivan. Natural lighting and cinematic framing capture the progression of time and changing domestic environments. The narrative tone is playful and relatable, highlighting unexpected life turns.