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March for Our Lives

The Bulletproof Dress
Date

Jun 2026

Description

March for Our Lives presents The Bulletproof Dress, a public awareness project that captures the intersection of high-fashion editorial storytelling and cinematic documentary footage. The piece features a custom red garment centered on an anti-violence message, framed against the backdrop of a red carpet event. The execution relies on fast-paced editing, incorporating the intensity of flashing camera lights and security escorts. By utilizing live-action technique and slow motion, the project translates the atmosphere of a high-profile media moment into a visual narrative. Founders provided agency and creative direction, with music and sound design by Max Cooper.

Style

Documentary, Horizontal, Action, Cinematic

Techniques

Slow motion

Industries

Public Awareness

Event

Fashion Week

Color
Crimson
Jet Black
Context

Advertising Campaign, Social Media / Short Form Video

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