Change the Ref: 30 Under 30 Special Edition Magazine
Brand
Date
Sep 2025
Description
Change the Ref’s 30 Under 30 Special Edition Magazine reimagines the traditional publication format, transforming a commemorative project into a digital campaign that centers on remembrance. The work functions as a solemn, urgent digital memorial, replacing standard rankings with the stories of young victims. The visual approach utilizes a documentary style, integrating portraits and archival imagery with deliberate glitch effects and tactile paper textures. Through a rapid montage and stark, cinematic transitions, the campaign employs motion graphics and bold typography to emphasize the gravity of the subject matter.
Style
Documentary, Horizontal, Cinematic, Desaturated
Techniques
Motion Graphics
Industries
Context
Brand Film / Corporate Video
Associated creatives
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