Square spotlights the community-centric nature of independent retail in this commercial spot, See You At Rogue. Centered on the daily rhythm of a boutique storefront, the project captures candid interactions and local culture through a warm, energetic lens.
Utilizing a live-action technique with an analogue film aesthetic, the piece focuses on the intersection of commerce and neighborhood life. Sound design by Heavy Duty Projects complements the natural lighting to establish a grounded, welcoming atmosphere.