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Square: Bigger Business

Brand
Square
Date

Aug 2022

Description

Square spotlights the operational versatility of its platform in the 'Bigger Business' commercial. Directed by Sid Lee North America, the campaign moves through a series of minimal, highly stylized studio environments, ranging from a local bistro to a footwear boutique. The production leans into a clean, commercial aesthetic defined by a consistent blue and white color palette. Dynamic camera movements and deliberate set dressing unify the diverse business settings, emphasizing the role of payment and management technology within a professional ecosystem. Crafted with live-action technique, the project features production support from Feels Like Home. Sound design and post-production work were managed by OSO Audio, Sid Lee North America, and Barbershop Editing.

Style

Horizontal, Commercial, Warm, Clean

Industries
E-commerce Platforms
Color
Navy
Pure White
Background

Set-dressed

Context

TVC / TV Commercial

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