SPIRAL

Feb 2021

The brand identity for SPIRAL centers on a meticulously crafted 250-page editorial publication, characterized by its distinctive orange spiral binding and bold graphic hierarchy. The project leverages clean, high-contrast layouts that integrate experimental typography with dynamic athletic photography to define the brand's visual language. Graphic design by Forth + Back anchors the identity, which extends into a range of commercial applications including canvas tote bags and custom-woven textiles. The editorial execution relies on a tactile interplay of materials, featuring natural surfaces like wood, stone, and rich fabric to provide a textured backdrop for the print work. The typography is a multi-foundry effort featuring contributions from Matt Willey, Lÿno, Radim Pesko, Grafier, Neue Montreal, and Pangram Pangram Foundry, complemented by illustration from Nathan Bell.

Editorial, Horizontal, Clean

Editorial