VT Pro Design

May 2019

Forth + Back has meticulously sculpted the brand identity for VT Pro Design, delivering a visual system that feels as precise as the industrial work it represents. This corporate brand identity project leans into a disciplined, high-contrast aesthetic that marries utility with modern minimalism. The visual language is defined by a bold, monochromatic palette of deep charcoal and white, punctuated by sharp, tactical red accents. Throughout the project, the design team at Forth + Back leverages a clean sans-serif typography that communicates clarity and professional authority. The execution is remarkably cohesive, flowing seamlessly from technical brand guidelines and accordion-style brochures to tangible physical assets like matte business cards and industrial-grade apparel. The photography utilizes a low-key chiaroscuro approach, casting the brand’s shipping materials and cargo vehicle in a cinematic, moody light that emphasizes texture—from raw cardboard to diamond-plate metal. By blending commercial precision with a distinctly gritty, industrial edge, the work transcends standard corporate identity design. Each element, whether a simple logotype or a complex style guide, serves as a testament to structured, minimalist graphic design. The result is a robust, highly graphical system that feels both authoritative and approachable, effectively grounding the brand’s professional spirit in an environment that is as functional as it is visually arresting.

Corporate, Commercial

Typography