BrandSPIRAL
ProjectBrand Identity

SPIRAL Brand Identity 2021
Associated creatives
Tags
Description
This project showcases the brand identity for SPIRAL, featuring a custom-woven black and white textile blanket as a central piece. Bold typography and graphic elements are integrated directly into the fabric weave, which displays fringed edges and a textured finish. Set against a uniform dark background, the piece highlights experimental typography and tactile craft. The work brings together various creative contributions in graphic design and print.
Style
Horizontal, Commercial, Clean, Tactile
Techniques
Embroidery / needlework
Color
Jet Black (50%)
Pure White (50%)
Background
Black Seamless
Context
Advertising Campaign