Speedy Romeo

Dec 2023

Speedy Romeo’s brand identity project centers on a playful, equestrian-inspired visual language that brings a distinct personality to the restaurant’s physical and printed assets. Developed by Saint-Urbain, the design system utilizes bold typography, illustrative horse motifs, and a specific palette of green, red, and yellow to create a cohesive aesthetic across packaging, merchandise, and signage. The work extends beyond basic collateral, appearing on custom ceramic plates, matchboxes, and wine labels, grounding the brand in a tactile, artisanal experience. Captured by photographer Hunter Kelley, the project utilizes natural light to emphasize the textures of wood-fired dining and vintage-leaning graphic elements. The imagery, which includes analogue/film photography and documentary-style interior shots, leans into a warm, communal atmosphere. By integrating clean graphic design into both the rustic restaurant interior and the everyday takeout experience, the identity creates a recognizable, neighborhood-focused presence.

Clean, Commercial, Horizontal

Natural light

Restaurants

Advertising Campaign