BrandSouthside Social
ProjectBrand Identity

Southside Social Brand Identity 2023
Associated creatives
Tags
Description
This graphic design piece features custom matchbox packaging created as part of the brand identity project for Southside Social by Angel and Anchor. The dark brown matchbox is captured in a close-up overhead shot resting on a textured grey paper background. Dramatic natural light casts soft diagonal shadows across the surface and part of the object. Typographic elements on the matchbox include curved and sans-serif lettering detailing the venue name and location. The compact composition highlights the tactile finish of the printed paper packaging.
Style
Horizontal, Commercial, Clean, Tactile
Techniques
Typography, Natural light
Color
Jet Black (70%)
Burgundy (30%)
Background
Paper Texture
Context
Advertising Campaign