World Aeropress Championships
Brand Identity
Oct 2023
The World Aeropress Championships brand identity project, developed by Angel & Anchor and Shane Gallagher, translates global coffee culture into a vibrant, high-contrast visual system. The work spans graphic design and art direction, leaning into a bold palette of red, yellow, and blue to unify diverse competition assets. The identity features a series of trading-style cards highlighting individual champions, alongside tactile merchandise applications including embroidery and screen-printed textiles. The visual execution utilizes a mix of clean studio product photography and vector illustrations, incorporating sports-themed iconography that reflects the energetic nature of the annual brewing event.
Commercial, Horizontal
Beverages
Advertising Campaign
