World Aeropress Championships
Brand Identity
Jun 2024
The World Aeropress Championships brand identity project presents a multifaceted visual language for the international coffee competition. The identity integrates bold, playful typography with tactile product photography and motion graphics, leaning into a commercial aesthetic across various merchandise and collateral. Featuring collaborative graphic design from Angel & Anchor, Odd Hours Studio, Wedge, Saint-Urbain, and Studio Gonzalo Hergueta, the project employs a consistent use of clean, minimalist layouts punctuated by warm tones. The execution spans diverse textures, from grainy editorial stills to focused, brightly lit product shots, emphasizing a cohesive and energetic visual system for the global coffee community.
Horizontal, Clean, Commercial
Advertising Campaign
