Sourdough Disco
Brand Identity
Brand
ProjectBrand Identity
Date
Nov 2020
Description
The brand identity for Sourdough Disco establishes a cohesive visual language through a playful, high-contrast aesthetic. Spanning across digital interfaces and tactile packaging, the project utilizes a bold, saturated color palette defined by magenta, pink, and deep green tones. Designed by Order, the system relies on distinctive bubble typography and a recurring library of organic shapes, starbursts, and retro-inspired motifs. The identity is applied consistently across web mockups, UI interfaces, and physical collateral, emphasizing a vector-based, clean execution that balances geometric structure with fluid, artistic letterforms.
Style
Horizontal, Commercial, Graphic
Techniques
Vector
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