Sony: Never Off
Brand
Date
Oct 2022
Description
Sony's Never Off commercial showcases the brand's latest wireless earbuds within an urban context. The film follows a protagonist navigating a city street, transitioning between quiet moments of daily movement and high-energy performance scenes marked by dramatic stage lighting. Captured through a warm, cinematic lens, the live-action production emphasizes the device in everyday settings. The project features sound design and audio production by Yessian Music.
Style
Horizontal, Commercial, Cinematic, Warm
Industries
Color
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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