The Twenty Two
Brand Identity
Oct 2022
The brand identity for The Twenty Two leverages a minimalist graphic design approach to define the hospitality venue's visual language. Developed by Javas Lehn Studio, the system centres on precise typography and a restrained palette of black, white, and red accents. Photography by Thomas Adank highlights the tactile nature of the collateral, from custom stationery and embossed paper packaging to bespoke matchbooks. Complementing the design, illustrations by Rosie McGuiness introduce clean, fluid line work across various touchpoints, including textiles and environmental signage. The execution utilises natural light and cinematic composition to maintain a sophisticated aesthetic across both commercial and editorial imagery.
Horizontal, Clean, Commercial
Advertising Campaign
