Snickers: Zombie

Brand

Date

Oct 2024

Description

Snickers explores a humorous, situational narrative in this live-action commercial spot. The project features a suburban yard scene where a zombie character assists with autumn leaf raking while onlookers observe the unfolding sequence in a minimalist, neighborhood-focused environment. Produced by Good Behavior with agency creative direction from BBDO New York, the campaign leans into observational comedy. Post-production and VFX contributions were managed by Company 3 New York and House Special, with additional sound design provided by BBDO New York and Sound Lounge. MackCut handled editing for the commercial, which utilizes natural daylight and a horizontal format to emphasize the character interaction.

Style

Horizontal, Commercial, Minimalist

Industries

CPG / Packaged Food

Event

Halloween

Color

Navy

Pure White

Background

House

Context