Snickers: You're Not You When You're Hungry
Brand
Date
Aug 2021
Description
Snickers brings its long-running 'You're Not You When You're Hungry' narrative to the football field in this comedic live-action spot. The production follows a humorous, high-contrast premise where an elderly woman integrates into a casual game of tackle football, relying on practical staging and natural light to anchor the performance in a relatable setting. The project was developed by agency BBDO New York, with production handled by MJZ. Post-production and VFX were completed by Mass Market and Company 3 New York, with sound design and music provided by Sound Lounge.
Style
Documentary, Humorous, Horizontal, Clean
Techniques
Natural light
Industries
Color
Navy
Pure White
Background
Park
Context
TVC / TV Commercial
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