Snickers: You're Not Smooth When You're Hungry

Sep 2019

In this comedic spot for Snickers, titled 'You're Not Smooth When You're Hungry,' a group of inept bank robbers navigates a high-stakes heist gone wrong on a busy city street. The narrative centers on a bickering crew whose lack of preparation is punctuated by the discomfort of their improvised disguises. Produced with a focus on live-action technique, the film balances a gritty, urban aesthetic with sharp character interactions. The commercial utilizes polished cinematic color grading to heighten the tension before resolving the conflict with the brand's signature product offer. Creative agency BBDO New York led the production, with Anonymous Content managing the shoot. Post-production and visual effects were handled by Company 3 New York and MPC London, with music and sound design provided by Heard City and Epidemic Music.

Humorous, Horizontal, Cinematic

Street

TVC / TV Commercial