Snickers: You're Not Smooth When You're Hungry
Brand
Date
Sep 2019
Description
Snickers presents 'You're Not Smooth When You're Hungry,' a live-action commercial spot that centres on an awkward house party mishap. The narrative follows a guest whose private complaints are inadvertently broadcast through a smart speaker to the entire room, capturing an observational, cinematic tone. Produced by Anonymous Content, the spot leans into clean, minimalist aesthetics within a domestic setting. The production emphasizes naturalistic lighting and a contemporary visual language to frame the core interaction. Post-production and visual effects were handled by Company 3 New York and MPC London, with agency creative led by BBDO New York.
Style
Horizontal, Cinematic, Clean, Minimalist
Industries
Background
Living Room
Context
TVC / TV Commercial
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