Snickers: Welcome Aboard the Hungry Skies
Brand
Date
Apr 2024
Description
Snickers presents Welcome Aboard the Hungry Skies, a commercial spot that frames the frustrations of air travel through a comedic lens. The project centers on a crowded airplane cabin where passengers engage in unpredictable and erratic behaviors, ranging from mid-flight skincare routines to the presence of large snakes. Developed by the team at BBDO New York, the film utilizes a live-action technique to ground the exaggerated scenarios in a realistic setting. Cinematic lighting accentuates the claustrophobic and chaotic atmosphere of the cabin, underscored by an original composition from Score Production Music.
Style
Humorous, Horizontal, Cinematic
Industries
Background
Transport Hub
Context
TVC / TV Commercial
Associated creatives
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