Snickers: Lame
Brand
Date
Feb 2019
Description
Snickers explores the relationship between hunger and social friction in its Lame campaign. Set within the casual, interior ambient lighting of a home party, the film depicts a scenario where hunger disrupts the natural rhythm of a social gathering. Produced by Schrom & Co with creative direction from BBDO New York, the live-action technique leans into naturalistic tones to capture a relatable domestic atmosphere. Technical credits include post-production by MPC London, sound design by Heard City, and editing by Mackenzie Cutler.
Style
Horizontal, Commercial
Industries
Background
Living Room
Context
TVC / TV Commercial
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