Snickers: Hoodslide
Brand
Date
Feb 2019
Description
Snickers brings its trademark humor to this commercial spot, Hoodslide. The live-action project, developed with BBDO New York, captures a protagonist struggling to maintain composure in an urban setting, leaning into the brand's long-running creative platform. The film utilizes natural golden hour light to frame the action, contrasting the grit of city architecture with the specific texture of the brand's nut butter product range. The production features post-production work from MPC London, with sound design by Heard City and editorial support from Mackenzie Cutler.
Style
Horizontal, Commercial, Golden Hour
Industries
Color
Jet Black
Denim
Pure White
Background
Street
Context
TVC / TV Commercial
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